According to British media centredevils, Manchester United has strengthened its interaction and contact with fans. Amorim even issued relevant regulations for this purpose and set an example.
The article writes that Manchester United has always regarded the relationship with fans as the core of the club's identity, and fan participation is an important part of match day culture. In the Premier League, clubs are increasingly aware that their players and staff represent their public face, both on and off the pitch, and should shape fans' perceptions of the club.
Maintaining this connection with fans is particularly important for Manchester United, as the team needs to find a balance between high expectations and a tight game schedule. Fans value the importance of taking photos and signing autographs with players as a symbol of their connection to the club.
In this context, Manchester United management and staff have begun to implement a structured approach to ensure that players remain closely connected with fans without disrupting pre-match preparations. Amorim, who recently won the Premier League Coach of the Month, has introduced new measures to ensure United players meet their responsibilities to supporters.
Amorim noticed that some players began to ignore the fans, so he established a clear rule: before each game, half of the players must sign autographs for the fans. Previously, most players only fulfilled this obligation when entering the stadium, which frustrated fans as they missed the opportunity to interact with the players.
The Portuguese coach leads by example and often stays for photos with fans after games. His charm and approachability are also reflected outside the game day, influencing Manchester United's performance in other business and public activities.
According to sources close to Manchester United, the rule has been welcomed by fans and players, who recognize the importance of maintaining close contact with the supporters who make Old Trafford one of the most famous stadiums in the world.
This new measure introduced by Amorim is regarded as part of the club's professionalism, responsibility and high standards requirements, aiming to comprehensively strengthen Manchester United's image. Through this move, United hope to ensure the fan experience is enhanced every matchday while maintaining focus on match preparations.
Amorim’s insistence on respect, responsibility and interaction sets the tone for Manchester United’s club culture, reminding everyone that being a member of Manchester United is both an honor and a responsibility.