Recently, West Ham CEO Karen Brady talked about the strike in Isaac, saying that Newcastle must protect the value of assets and the dignity of the club.
Brady said: "Football is not just goals and trophies, it's about people. After all, the club doesn't produce anything in physical form, all our assets are humans. As CEO of West Ham, dealing with relationships is a key part of my job, and dealing with a player who wants to leave is one of the toughest tasks in football."
"In 2017, we experienced a situation similar to Newcastle facing Isaac now, when Payer wanted to leave, and the whole club felt the impact. One day, he packed his luggage and flew straight to the airport to Marseille, although we made it clear that we didn't want him to leave and had no transfer agreement with Marseille."
"The fans were heartbroken, the locker room was turbulent, and every training turned into a farce . This is the reality when a core player strikes, the impact is huge. The media camps out on the periphery, the problems keep coming, and the tension is obvious. "
"I have a lot of sympathy for Newcastle's current situation. Isaac is a top striker, loved by fans, but once the player's mind is determined, everything changes. Suddenly, the focus is no longer football, but a person's future. "
"The cruel fact is that you can't make an unhappy player happy, but that doesn't mean you have to succumb. The club must stay strong because the club is more important than any player. Fans take it as a matter of course to be loyal, but as club executives, we must protect the value of assets and the dignity of the club. "
" In Payer's case, we stick to our position , make sure West Ham got the right deal. Although it was painful, the club became stronger because of this. Newcastle would also consider it. They would try their best to keep Isaac, but if it was time for him to leave, they would make sure to go on their own terms, not his. This is the way it should be, players come and go, but the club will last forever, and that is the core of our protection. "
" Isaac's situation is not an isolated case. Remember Van Hoytonk's refusal to play for Nottingham Forest? And Gala, Odumwinge, Tevez, Bellasino, and even Ronaldo's decision to return to Manchester United? "
" For the CEO, the challenge is to balance three aspects: fans' expectations, dreams and hopes, coaches' needs, and the dignity of the club's badge. It is not to force anyone to stay against their will, unhappy players rarely perform at their best. But they cannot succumb to the first time they are dissatisfied, and the interests of the club must be first. "
" This means ensuring fair value, protecting the integrity of the team, and letting fans know that their loyalty is responded to on the board. In Payer's case, we persisted until we found the right solution, so that the players could leave. The lesson is that despite the emotions of football, decision-making must be rational. Players come and go, West Ham, like all great clubs, still exists, and that's what we protect every day. "
" Newcastle has been a football club for 144 years and they will exist longer than any player."